The festive season brings a surge of customer engagement as people are in the mood for shopping and celebration. However, once the holiday lights dim, businesses often face the challenge of maintaining this engagement. The transition from the festive buzz to regular days doesn’t have to be a drop in customer interaction. With strategic planning … Read more
This holiday season, Meta comes up with a lot of new generative AI elements. These features include exciting changes like post prompts and image creation in-stream. There also has been an expansion in the availability of virtual characters. So, you can now use the text-to-image tool of Meta, “reimagine.” The evolving features of the platform … Read more
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already … Read more
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period. Early Planning & Clever Budgeting The … Read more
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to give businesses more insights about shopper behavior and product performance. Google states in an announcement: “This year is unlike any other. AI-powered tools are transforming … Read more
This holiday season is your perfect opportunity to set a sales record. But the conversions won’t just fall into your lap—you’ll be competing with other online businesses and will need to be in prime form. Be aware that there are dueling forces converging on your business this holiday season. First, global supply chains are still … Read more
