After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal webinars to helping out my colleagues, I’ve developed a deep understanding of what makes presentations truly resonate. Through this journey, I’ve studied how people receive information and connect with speakers, and ultimately, how influence works … Read more
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence … Read more
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. … Read more
Customer engagement is the foundation of any brand because it helps grow a loyal following and develop a long-term business model. But getting customers to engage with your content is not always as easy as you might think. In this article, I’ll teach you the foundations of building and growing an engaged following on any … Read more
Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was … Read more
The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday … Read more
Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business success (up 7% from last year). Well, if you’re like me—proudly in email marketing for ~15 years—you’ve known that for quite some time. As I’ve developed teams, one thing I always find myself asking: How … Read more
Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and … Read more
