If you haven’t set up a 2024 game plan, you’re not alone. Many search engine marketers and PPC professionals are late, or just terrified of what is to come this year. I recognize most of us have still not recovered from the dumpster fire that was 2020 (just look at my beloved NY Jets as … Read more
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract … Read more
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you maximize results if you have fewer resources and funds to work with? How should you allocate your marketing budget to generate the highest return on investment (ROI) possible? On … Read more
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more
