Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity. Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it … Read more
Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic HTML is generally regarded as a good practice. But does it have an SEO impact on Google Search? What is the HTML Element? The HTML … Read more
Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the semantic HTML element has an impact on Google. John answered the question directly but there is a fair bit of nuance that was left out of his answer that needs to be addressed. Does the Element Have an Impact on … Read more
![Q&A on Semantic HTML, Search & Google Search Console [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/QA-on-Semantic-HTML-Search-Google-Search-Console-Podcast.jpg "Q&A on Semantic HTML, Search & Google Search Console [Podcast]")
Curious about how to improve your website’s SEO with Semantic HTML and Google Search Console? Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how … Read more
Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide the best results to conversation queries, your web content should adapt too. Once you understand the principles, you can apply semantic SEO writing to any … Read more
Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time. That goes beyond finding the right keywords and concepts and speculating how searchers will interact with the results. Artificial intelligence (AI) re-ranking … Read more
The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all about understanding what searchers throw into a search box. In other words, with semantic search, we meet searchers where they are instead of requiring them … Read more
Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence is a core component of semantic search. NLP and NLU are why you can type “dresses” and find that long-sought-after “NYE Party Dress” and why … Read more
Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO considers the deep learning and natural language processing algorithms that Google relies on. Site owners … Read more
![Semantic Keyword Clustering For 10,000+ Keywords [With Script]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/semantic-keyword-clustering-620b9afcec2c7-sej.png "Semantic Keyword Clustering For 10,000+ Keywords [With Script]")
Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared exclusively with Search Engine Journal readers. This article will walk you through using the Google Colab sheet, a high-level view of how it works under the hood, and how … Read more
