Social media sentiment analysis: Benefits and guide for 2024

Social media sentiment analysis: Benefits and guide for 2024

Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and making informed decisions. However, it’s important to remember that your customers are more than just data points. How they feel about you and your brand is an important factor in … Read more

The role of sentiment analysis in marketing

The role of sentiment analysis in marketing

Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict what it takes to build a campaign that resonates. Today’s customers are sharing feedback in new ways. Often, that feedback isn’t given directly to the company. Gathering as much insight … Read more

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