How to Create a Website Structure That Enhances SEO and Boosts Your Rankings

The better and more logical your site structure, the greater UX, SEO, and other benefits you’ll see. Deciding how your website should be structured takes time and careful thought. In this guide, you’ll learn what website structures are and why they’re important. We’ll dive into the four types of website structures and how you can … Read more

The Theory Behind Ranking Factors — Whiteboard Friday

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them.

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