Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if you want it, you can get it delivered with the push of an app – … Read more
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more
No, PR and SEO are not the same thing. But for best results, they belong together. it’s time to start thinking of SEO as an integral part of your PR strategy. Put on your best public face, first by ranking, and then by providing a clickable link that converts.
