Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company will do more business? You don’t need an MBA to figure this out – Store … Read more
How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup to your local business website? … Read more
The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI … Read more
Do you want to know the best free SEO tools available for beginners in 2022? If yes, follow this article to get a better idea. But, first, you need to track specific patterns that can help you make the correct choices at your end. Without appropriate SEO tools, you cannot develop your site metrics in … Read more
We are going to discuss what SEO is and how to use it to grow your podcast if you’ve been a podcaster for any amount of time, and one of your goals is audience growth. You have undoubtedly heard of SEO, but what is it? Why use it? How do we use it and will … Read more
SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy. Tried and true, as well as new, SEO tools … Read more
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details … Read more
Additionally, Google is working on upgrading its search capabilities through AI technology like MUM, which promises to make search more flexible. This valuable knowledge will push you towards the best way to optimize your site. Let’s make sure your SEO strategy matches the flexibility of your customers and Google’s constantly changing algorithm. How To Optimize … Read more
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. While the video is specifically aimed at ecommerce sites, the advice is applicable to any website that serves a large number of images. Clocking in at over 14-minutes, Google’s video is a lot to digest if … Read more
There is no doubt that SEO is one of the most important factors for a website’s success. What Is SEO? In case you were not already aware, SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. This can be done by optimizing the structure, on-page elements, … Read more
As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear … Read more
Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if you want it, you can get it delivered with the push of an app – … Read more
Chances are, you want more traffic to come to your website. After all, more traffic means you’ll boost your business revenue, right? Not necessarily. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. In fact, if you draw the wrong kind of traffic, your revenue … Read more
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing performance. A solid understanding of … Read more
Does it seem harder to attract new customers lately? Ecommerce is filled with so many incredible opportunities, yet there is so much competition. The good news – we know it’s possible to thrive! Large ecommerce sites are doing it – you’ve seen the proof. Successful, large ecommerce companies approach their SEO in a way that … Read more
A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link to you for a range of reasons such as you’ve created a great piece of content or you’ve told them about a broken link and … Read more
What if we said you could use the power of search intent for more than just getting visitors to your site? Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they … Read more
Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO considers the deep learning and natural language processing algorithms that Google relies on. Site owners … Read more
