The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. … Read more
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains. Mueller lists valid reasons why keywords in domains don’t provide a ranking bonus and why … Read more
Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is asked regarding Core Web Vitals and whether the scores can impact site quality, therefore affecting … Read more
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top SEO podcasts chosen for 2022. In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and avoiding burnout. A … Read more
We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we’re going to help you capitalize on these tactics. Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager … Read more
The better and more logical your site structure, the greater UX, SEO, and other benefits you’ll see. Deciding how your website should be structured takes time and careful thought. In this guide, you’ll learn what website structures are and why they’re important. We’ll dive into the four types of website structures and how you can … Read more
Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them.
There are many ranking factors Google uses, and dwell time (D.T) is one of those factors. How is dwell time measured? Is it a ranking factor? And if so, how can you optimize dwell time? Here is what dwell time is and the Google ranking factor for it.
Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor,…
If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results. January 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner…
