Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other models to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more
Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes on every facet of search marketing. The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. Every podcast on … Read more
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics. Source link
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the site. Or, using placeholder content linking to the main site’s home page in a subdirectory. In both those cases you could be struggling to convince … Read more
Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which … Read more
Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more
In the world of digital marketing, the application of link-building strategies can make things easier for you. The best thing about link building is that it can boost the scope of your brand value to a greater level. Effective linkbuilding strategies can improve your brand value to a significant level. You should be well aware … Read more
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your … Read more
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work … Read more
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more
A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised by a website owner who had previously used AI to generate content for their videogame guide website. After removing approximately 200 AI-generated pages due to … Read more
Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that … Read more
Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone, irrespective of their disabilities. In this post, we’ll explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your … Read more
