6 Common Hreflang Tag Mistakes Sabotaging Your International SEO

6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
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Spread the love Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. … Read more


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25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era

25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
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Spread the love 🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words. As brands and marketers start to embrace Web3, the next generation of the internet terms come and go. … Read more


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How Public Web Data Helps Small Business SEO Strategies

How Public Web Data Helps Small Business SEO Strategies
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Spread the love This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively. The competition between marketing teams across the world has changed the way consumers seek out and buy products … Read more


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SEO & Local Market Orientation For International Expansions

SEO & Local Market Orientation For International Expansions
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Spread the love In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to deploy websites to target these markets. Managing multiple global websites not only … Read more


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Going International? Here’s What You Need To Know For Your Glocal SEO

Going International? What You Need To Know For Your Glocal SEO
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Spread the love Always keep in mind that how you leverage channels and different content formats may need to change when you go international. Once again: The marketing wisdom from home may not be applicable abroad. Even how to present a blog post to your audiences depends on their preferences: Do you cater to a … Read more


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How To Calculate Your Total Addressable Market (TAM) For SEO

How To Calculate Your Total Addressable Market (TAM) For SEO
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Spread the love When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined … Read more


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7 Methods To Research & Analyze Your Audience For SEO

7 Methods To Research & Analyze Your Audience For SEO
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Spread the love When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to your audience. From a technical perspective, you must be able to create … Read more


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Going International? What You Need To Know For Your Glocal SEO

Going International? What You Need To Know For Your Glocal SEO
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Spread the love It all comes down to a local content gap analysis. Local keyword research is only a part of the equation – albeit an important one. The next part of the equation is true local expertise. In addition to conducting each market’s own keyword analysis from scratch, you also need to perform an … Read more


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Has Google’s SEO Office Hours Lost Its Spark?

Has Google's SEO Office Hours Lost Its Spark?
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Spread the love Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s in the official Google Search Central documentation for sitelinks, although he added a little more nuance than what’s in the official documentation. … Read more


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Let’s Talk About Microsites & Dips In Traffic: Ask An SEO

Let's Talk About Microsites & Dips In Traffic: Ask An SEO
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Spread the love Today’s ask an SEO question comes from Kate in Louisville, who wrote: “I work for a company that builds microsites for clients. What factors do I need to focus on when there’s a dip in organic traffic? In Q4 2021, for example, we did a rebrand and meta data was altered. Would … Read more


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10 Local SEO Strategies For Doctors And Dentists

10 Local SEO Strategies For Doctors And Dentists
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Spread the love Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. SimilarWeb finds that 85% of the traffic to ClevelandClinic.org, 83% of the traffic to … Read more


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A Complete Google Search Console Guide For SEO Pros

A Complete Google Search Console Guide For SEO Pros
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Spread the love Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the … Read more


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Growth Marketing vs SEO – Is There A Difference? [Podcast]

Growth Marketing vs SEO - Is There A Difference? [Podcast]
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Spread the love SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about … Read more


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6 Best Enterprise Tools & Platforms For Technical SEO

6 Best Enterprise Tools & Platforms For Technical SEO
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Spread the love Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic. While it’s possible to perform many technical SEO tasks … Read more


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Top 17 Enterprise SEO Metrics To Inform Your Reporting

Top 17 Enterprise SEO Metrics To Inform Your Reporting
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Spread the love Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and point solutions on … Read more


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Training & Professional Development Tips For Remote-First SEO Teams

Training & Professional Development Tips For Remote-First SEO Teams
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Spread the love People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in the same physical space are gone. This is the final part of a three-part series on building your remote SEO team, whether … Read more


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