In a new installment of its “SEO Made Easy” video series, Google provides three simple guidelines for utilizing internal linking to improve SEO. The video, presented by Google’s Martin Splitt, offers valuable insights for improving site structure and user experience. Strategic internal linking highlights your most valuable content, ensuring users and search engines can identify … Read more
AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change. Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show. Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom … Read more
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to digital marketing. How can … Read more
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot … Read more
Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight into the actual value of heading elements for digital marketing. Heading Elements In simple terms, HTML Elements are the building blocks of a web page and they all have their place much … Read more
In a recent session of Google’s SEO office-hours Q&A, the Search Relations team addressed a common concern among business owners: how to determine if an SEO agency is actively optimizing your website. The Business Owner’s Question The discussion was prompted by a business owner who asked: “If I have an agency that is managing our … Read more
For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable confirmation that SEO professionals were right about many elements of the algorithm. From all the analysis and discussion following the leak, the one insight that … Read more
Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to … Read more
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end … Read more
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In … Read more
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot … Read more
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. … Read more
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her. Source link
Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more
When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search engine rank factors. Pre-testing aside, split testing is the most reliable way to validate SEO … Read more
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end … Read more
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and … Read more
Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer about negative SEO was given in an interview in May and has gone unnoticed until now. Negative SEO Negative SEO is the practice of sabotaging … Read more
