Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates, there exists an often-overlooked approach that many agencies miss. There could be a hidden treasure trove for conversion rates right before you. But first, you’ll … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
Google Search Advocate John Mueller recently affirmed the ongoing importance of technical SEO, countering claims that its significance is dwindling. His statement comes in response to a comment on X, formerly Twitter, claiming that technical SEO is becoming less critical. The Debate over the Importance of Technical SEO Mueller commented on X, responding to Yiğit … Read more
![How To Unlock Content Marketing & SEO Success With AI [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/How-To-Unlock-Content-Marketing-SEO-Success-With-AI.jpg "How To Unlock Content Marketing & SEO Success With AI")
AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you find the middle ground? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? Can you use AI to enhance … Read more
![The State Of SEO 2024: Disruptions And Opportunities [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/The-State-Of-SEO-2024-Disruptions-And-Opportunities-Podcast.jpg "The State Of SEO 2024: Disruptions And Opportunities [Podcast]")
Wisdom from 3,890 Professionals in the Field Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to … Read more
SEO is why you find exactly what you’re looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire. It’s a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it’s one of … Read more
This week’s Ask an SEO question comes from Manuel, who asks: “Is it feasible to implement topic cluster/pillar pages locally? Like create business licenses related to each page of the US by dividing them by state > type of license > related documents. Can I create topic cluster/pillar pages right when starting a website (just … Read more
There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. I understand where this comes from, especially with the traditional approach to SEO being around words and phrases. Indeed, most of the algorithms that the first wave of SEO pros (like me) grew up with … Read more
![How to Create an SEO Strategy for 2023 [Template Included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/SEO-Strategy.pngkeepProtocol.png "How to Create an SEO Strategy for 2023 [Template Included]")
Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing a … Read more
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more
If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about AI and outsourcing worry you about job security. Take a deep breath and relax; your job is not going anywhere. That’s what this post is … Read more
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration. Good SEO But Lackluster Ranking? There is no one definition of what constitutes good SEO. It’s a subjective judgment call that … Read more
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right … Read more
In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to rank a site in search results. Google’s algorithms and assessments … Read more
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders. Your senior executives want to make sure they’re … Read more
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, … Read more
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on … Read more
Google’s John Mueller participated in a lively discussion on Mastodon about domain names and SEO. His discussion began as a post about whether a dash (-) in the domain name is recommended or not. The conversation naturally touched on the topic of keywords in the domain, with Mueller offering his opinion on that topic. Keywords … Read more
