How We Did It: Mastering Multi-Site SEO Case Study

How We Did It: Mastering Multi-Site SEO Case Study

Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified approach that ensures all domains work together to boost rankings and conversions. By building a cohesive digital presence, multi-site SEO helps businesses target different audiences, … Read more

A Guide To 301 Vs. 302 Redirects For SEO

A Guide To 301 Vs. 302 Redirects For SEO

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the two most common redirects are 301 (permanent) and 302 (temporary). They both have distinct purposes, and selecting the wrong one can affect your … Read more

Beyond SEO: Why Search Data Is Powerful Market Intelligence Data

Beyond SEO: Why Search Data Is Powerful Market Intelligence Data

Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more

Google’s Answer on Ideal Content Length for SEO

Google's Answer on Ideal Content Length for SEO

Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that Search Console should offer content feedback. Mueller’s response challenged SEOs to rethink their approach to content. What’s The Best Length … Read more

Branded SEO: Mastering the Future of Search Rankings

Branded SEO: Mastering the Future of Search Rankings

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more

12 Essential Steps In Building A Winning SEO Strategy

12 Essential Steps In Building A Winning SEO Strategy

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more

How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO [Webinar]

How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO [Webinar]

For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO evolves, navigating these challenges is becoming even more complex.  Driving sustainable growth as an enterprise brand is even more difficult, with limited resources, small teams, … Read more

16 Essential Paid SEO Tools That Are Worth the Money

16 Essential Paid SEO Tools That Are Worth the Money

SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more

A Guide To Robots.txt: Best Practices For SEO

A Guide To Robots.txt: Best Practices For SEO

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues. Google recently reminded website owners about the importance of using … Read more

Google Warns Against Over-Reliance On SEO Tool Metrics

Google Warns Against Over-Reliance On SEO Tool Metrics

In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in tool measurements and their perceived impact on search performance. The conversation was sparked by a website owner who reported the … Read more

Ask An SEO: What Links Should You Build For A Natural Backlink Profile?

How To Find The Right Long-tail Keywords For Articles

This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can … Read more

The Google Travel Takeover And What It Means For SEO

The Google Travel Takeover And What It Means For SEO

Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a … Read more

Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites

Google's Martin Splitt Shares 3 SEO Tips For Multilingual Sites

In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure … Read more

What The Google Antitrust Verdict Could Mean For The Future Of SEO

What The Google Antitrust Verdict Could Mean For The Future Of SEO

In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications of this loss for Google as a business is not the easiest to unravel. Hence, this article. There’s still plenty … Read more

16 Essential Paid SEO Tools That Are Worth the Money

16 Essential Paid SEO Tools That Are Worth the Money

SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more

Legal SEO Conference: The World’s First SEO Event Tailored Exclusively For Lawyers

Legal SEO Conference: The World’s First SEO Event Tailored Exclusively For Lawyers

This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Only 150 spots available The Legal SEO Conference is the first and only SEO event dedicated entirely to law firms and legal professionals. It offers a unique opportunity for lawyers … Read more

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