As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how they (and other sites) communicate autonomously. This article highlights four trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. In … Read more
A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link to you for a range of reasons such as you’ve created a great piece of content or you’ve told them about a broken link and … Read more
What if we said you could use the power of search intent for more than just getting visitors to your site? Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they … Read more
Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every level of the organization, starting at the top. McKinsey finds that those companies in the top quartile for gender diversity on executive teams are 25% … Read more
Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing SEO for a startup car rentals company. I thought I should start with off-page SEO rather than on-page and started trying to acquire backlinks. However because the company is … Read more
Anyone who has done SEO for a period of time has heard the myth of Google’s 200+ ranking factors. To be fair, the 200 number may have been somewhat accurate, when first mentioned by former Googler Matt Cutts, over a decade ago. A lot has changed since then, and it’s unlikely that anyone knows the … Read more
There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for the appropriate situation is important for SEO because it sends a signal to Google about how to respond to the redirected webpage, including whether to … Read more
Imagine the despair you would feel seeing your new Shopify store’s organic traffic tank, sales evaporate, and page 1 rankings drop from search results. After spending months building out your new Shopify site, sleepless nights going back and forth with web designers and developers, nail-biting hours spent refreshing your Analytics, and waiting for sales to … Read more
Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell Google what content is the most important. Breadcrumb Navigation In children’s stories a protagonist may venture into a forest and leave behind a trail … Read more
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO considers the deep learning and natural language processing algorithms that Google relies on. Site owners … Read more
Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that long ago when the Chief Technology Officer (CTO) of a company would have focused almost exclusively on technology infrastructure and engineering. As the role – … Read more
with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to abandon their posts to flee their homes or worse – to take up arms and defend their families. Russia’s invasion has ground life as they … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
