Last week, I relived an experience I first had in 2016: I went to bed thinking I’d wake up to our first female president but woke up to Trump. One personal takeaway from the election result that’s very transferrable to organic growth is the mismatch between perception and reality. You think you’re connected to reality, … Read more
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored links in Snapchat’s My AI chatbot, augmenting a dynamic user experience. Snapchat My AI Chatbot Displays Ads To 150 Million Users Snapchat boasts an impressive … Read more
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a … Read more
