13 Google Ads Settings To Check When Running International PPC Campaigns

13 Google Ads Settings To Check When Running International PPC Campaigns

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To … Read more

How To Make Sure Google’s Automation Settings Aren’t Working Against You

How To Make Sure Google's Automation Settings Aren’t Working Against You

Automation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances Google has made in machine learning and automation over the past five years, it’s important not to lose sight of the reality behind that technology. In this article, I’ll walk you … Read more

Google Analytics 4 Rolls Out New Conversion Attribution Settings

Google Analytics 4 Rolls Out New Conversion Attribution Settings

Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more

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