Shifted

From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

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From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. … Read more

The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]

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The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]

As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more

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