Google Rolling Out Changes To Shopping Searches In Europe

Google Rolling Out Changes To Shopping Searches In Europe

Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more

How Google Blends Search, Social, Local, Shopping, AI, And Ads

How Google Blends Search, Social, Local, Shopping, AI, And Ads

Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more

What To Look For When Shopping For Security Cameras For Your Business

What To Look For When Shopping For Security Cameras For Your Business

Security is a top priority for any business, and in today’s tech-centric world, this typically involves installing high-quality security cameras in businesses. With a multitude of options on the market, selecting the right security system can seem overwhelming. From understanding different camera types to evaluating essential features, it’s important to know what will best meet … Read more

Google Unwraps New AI Tools To Deck Your Holiday Shopping

Google Unwraps New AI Tools To Deck Your Holiday Shopping

This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative AI technology can help consumers discover and purchase gifts. The new capabilities tap into Google’s Search Generative Experience (SGE), which brings generative AI into its … Read more

Are People Actually Shopping on Social Media? [New Data]

Are People Actually Shopping on Social Media? [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms … Read more

Google Updates Search Console Shopping Tab Listings Report

Google Updates Search Console Shopping Tab Listings Report

Google has updated the Shopping tab Listings report in Search Console, providing merchants with listing statuses and opportunities for growth. The latest additions to the Shopping tab, introduced last November, should help vendors showcase their products effectively. Notifications And Growth Opportunities In The Listing Report The latest Shopping tab Listing report changes could help merchants … Read more

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more

New Bing & Edge Features Use AI To Streamline Shopping

New Bing & Edge Features Use AI To Streamline Shopping

Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews are credible, and navigating a massive variety of products. Microsoft’s shopping tools, including those on Bing, Microsoft Edge, Microsoft Start, and Outlook, aim to address … Read more

8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates

8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates

Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way … Read more

Top Shopping Trends of 2023 & How They've Changed [New Data]

Top Shopping Trends of 2023 & How They've Changed [New Data]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads … Read more

Microsoft Bing Adds Coupon Codes To Shopping Searches

Microsoft Bing Adds Coupon Codes To Shopping Searches

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money when shopping online. Bing will tell you right in the SERPs if there’s a coupon or promotion available. In a blog post, Microsoft states: “Ever … Read more

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