A comparison of January 2024 core web vitals scores of the top content management systems (CMS) shows that all platforms are improving, with Squarespace, WordPress and Wix showing the strongest year over year rate of growth in improvement when compared to the previous year. Core Web Vitals is comprised of a suite of metrics that … Read more
Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google can show even more Reddit content than it already does and to gain access to all of its content for training models. The agreement between Google and Reddit is explicit that this will result in … Read more
Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are … Read more
This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more
Modern customers are incredibly skeptical. They’re not likely to take anything you say at face value. And why should they if you don’t include evidence to back it up? Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel in this episode of the Marketing Smarts Live Show. “The first thing … Read more
According to the wisdom of this episode’s guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer’s perspective but from consideration of the touchpoints they, the marketers, have control over. Otherwise, she says, it’s easy to become overwhelmed and confused. “All of us have thousands of paths or options … Read more
Google’s Search Relations team discussed the limited functionality of the “site:” operator on a recent podcast episode. The team engaged in an insightful discussion on the tool commonly employed by website owners and SEO professionals to check a site’s indexing status. However, the team emphasized that Google Search Console offers far more in-depth indexing data … Read more
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own—and they can’t,” Rebecca Bugger says in … Read more
Eric Yaverbaum has had countless successes, but he manages to keep a handle on what counts. He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction; the worst day of your life is also the … Read more
We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives. My … Read more
This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote: “I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed). Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
