Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of four considerations for digital marketers and publishers when refreshing content to improve relevance for site visitors—and Google. What Changed The documentation that was updated relates … Read more
In an interview published on YouTube, Google’s Gary Illyes offered advice on what small sites should consider doing if they want to compete against Reddit, Amazon and other big brand websites. About Big Brand Dominance Google’s Gary Illyes answered questions about SEO back in May that went underreported so I’m correcting that oversight this month. … Read more
It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more
Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more
WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity … Read more
A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group. The data published by Axios shows that 46% of internet users aged 18-24 begin their online queries on Google, compared to 58% of those … Read more
Researchers discovered a way to defeat the safety guardrails in GPT4 and GPT4-Turbo, unlocking the ability to generate harmful and toxic content, essentially beating a large language model with another large language model. The researchers discovered that the use of tree-of-thought (ToT)reasoning to repeat and refine a line of attack was useful for jailbreaking another … Read more
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks surface content could reduce partisan divisions and lead to more positive interactions. The study was conducted by a team led by University of Amsterdam professor … Read more
Despite the hype around artificial intelligence (AI) chatbot ChatGPT, most Americans remain unfamiliar and don’t anticipate it to impact their jobs, A recent analysis from the Pew Research Center found that 18% of U.S. adults have used ChatGPT, though awareness is higher. Here’s a closer look at the survey results conducted in July 2023. ChatGPT … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
Google’s search snippets look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. “We’re making quoted searches better,” says Google Search software engineer Yonghao Jin in a blog post. Now, when you put quotes around a word or phrase in a query, the snippet will contain an … Read more
