Silos

Internal Silos Are An Overlooked Problem That Can Hurt Search Performance

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Internal Silos Are An Overlooked Problem That Can Hurt Search Performance

Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort … Read more

Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights

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Razorfish R-Index

Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on consumer sentiment, brand performance and business impact. R-Index turns otherwise disconnected data into strategic insights on consumer journeys and brand sentiment. R-Index is based on a custom algorithm that … Read more

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