Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches on a range of topics, from technical issues to the role of AI, providing a thorough overview of the industry’s current state. Addressing hreflang Frustrations … Read more
One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful outcome. Site Migrations Are Not One Thing Site Migrations are not one thing, they are actually … Read more
Are you thinking about building your website but floating midway, wondering where to start? The good news is that in 2024, you will have plenty of website-developing partners whom you can select. Are you a budding blogger looking to post your innovative content? You may be a small business owner looking to share your hobbies … Read more
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that … Read more
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people … Read more
A widely used add-on plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts. WordPress developers are livid, with some calling the script a malware, a backdoor, and a violation of laws. BricksUltimate Add-On For Bricks Builder Bricks site builder is a site building platform for WordPress that is … Read more
The Cwicly WordPress website builder toolkit announced that they are shutting down by the end of the year and refunding all 2024 clients. The decision forced developers to halt current projects and begin the process of migrating client websites to other WordPress site builder platforms. It is an unexpected end to what was regarded as … Read more
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence. Source link
The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take a more data-driven approach to SEO, and internal link … Read more
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more
Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in advance because it takes longer to fix problems if the changes break the SEO. User Interface (UI) And User Experience (UX) The UI and UX … Read more
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason why a hierarchical site structure is a good choice and why the flat site structure is okay for simple websites. Flat … Read more
Astra Starter Templates by Brainstorm Force, with over one million active installations, announced the integration of the ZipWP AI website builder that enables users to create entire websites, including content and images. With over 280 customizable website templates that helps users quickly create professional-looking websites, it’s one of the most popular templates in the world … Read more
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more
Details of a new form of DDOS that requires relatively minimal resources to launch an attack of unprecedented scale, making it a clear danger for websites as server software companies race to release patches to protect against it. HTTP/2 Rapid Reset Exploit The vulnerability takes advantage of the HTTP/2 and HTTP/3 network protocols that allow … Read more
Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their ads.txt status. Real-Time Site Ownership Verification AdSense performs real-time verification when a publisher adds a new site to their account. In the past, verification required … Read more
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration. Good SEO But Lackluster Ranking? There is no one definition of what constitutes good SEO. It’s a subjective judgment call that … Read more
This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us to make changes in the code. How can we then stay upfront after Google page experience update?” When running a successful Shopify site, speed is … Read more
