Even for a small business, it’s crucial to take branding beyond just a compelling name and logo. While investing in beautiful design is a big part of branding your business, it’s only half the battle of defining your brand as a whole. Using that brand is the other half, the half that will build trust with customers … Read more
You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess … Read more
Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more
It wasn’t too long ago that business websites were viewed as a “nice-to-have.” One entrepreneur might mention that they’d recently built a website and another business owner in their industry would reply, “We thought about that, but decided to spend the money on more billboards on the I-5.” Those wistful days are gone. In the … Read more
Essential tips for all busy SMB owners. Here are several best practices SMB owners can apply when repurposing their marketing content to get more web traffic, demonstrate industry knowledge and, ultimately, increase sales.
