6 Payment Systems For Small Businesses to Consider in 2025

Trying to decide which payment system you should be using? Fortunately, there are plenty of payment systems for small businesses to consider in 2025, so whether you’re unhappy with your current provider or setting up for the first time, you’ve got plenty of choice. Almost too much choice! So, I’ve decided to make the process … Read more

How This Small Startup Outperformed a Stalling Industry

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?” So I sat down with … Read more

Be a Knock Out in Small and Local Business Marketing

In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive seems like she’d be a scrapper, right? It’s not just me? But … Read more

Grants for Small Businesses: Grants You Should Be Taking Advantage Of in 2025

For most founders, securing funding to get started is often one of the most difficult hurdles to overcome. Often, it can be hard to get the credentials required for a business loan, and in many cases, owing someone money or handing over business equity is not very appealing! That’s where grants for small businesses come … Read more

9 Business Challenges Every Small Business Struggles With (And How to Fix Them)

In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily … Read more

Google Loses €2.4B Battle Against Small Business Founders

A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam Raff launched Foundem, a price comparison website, in June 2006. On launch day, Google’s automated spam filters hit the site, … Read more

29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Let me guess. You’ve got big marketing dreams but a not-so-big budget? I’ve been there. After 12 years of marketing for bootstrapped brands, I’ve learned that you don’t need to spend a fortune on fancy digital marketing tools to see results. It’s all about building a smart toolkit that punches above its weight. One that … Read more

3 Nonprofit Marketing Tactics For Small Businesses To Try

In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces. While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Small business owners often ask, … Read more

3 Ways Any Small Business Can Meaningfully Support Causes and Communities They Care About

Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with … Read more

AI for Maximum ROI: Expert Insights for Agencies and Small Businesses

The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results.  How do you choose the right AI products to elevate your business and ensure a strong return on investment? On … Read more

How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)

You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a lot has changed since then. … Read more

I Help Small Businesses Get Found on Google: Here’s My Advice for DIY SEO

SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly.  As an SEO consultant, I’ve loved helping hundreds of clients and students get their … Read more

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. … Read more

10 Tips On How To Rock A Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more

10 Tips On How To Rock A Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more

How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about … Read more

20 Free & Paid Small Business Tools for Any Budget

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the … Read more

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