How Public Web Data Helps Small Business SEO Strategies

How Public Web Data Helps Small Business SEO Strategies

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively. The competition between marketing teams across the world has changed the way consumers seek out and buy products and services. SEO … Read more

How These Small Businesses Are Winning At Email Marketing

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective … Read more

How I Run 3 Small Businesses Without Compromising My Life

Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. Your friends ask, “You can make money doing that?” Your parents pester, “Why don’t you just get a ‘real’ job?” Well, I’ve experienced this threefold because I run three small businesses: boutique accounting firm Gratiam … Read more

Small Business Marketing Guide: From Scratch to Success

Know what every business has in common? They all have to do marketing to find customers and make money. Whether you own a brand-new startup or a decade-old enterprise, you can’t exist and grow without marketing. Yes, even you, Tesla. Small business marketing doesn’t look the same as medium-sized or enterprise marketing. You don’t have … Read more

Small Business Marketing 101: Getting Started

Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more

6 Great Earth Day Posts from Small Businesses on Instagram

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more

Instagram Reels: What’s The True Impact on Small Businesses

Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more

How These 6 Women-Owned Small Businesses Are Doing Good

Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more

Do Small Sites Have A Chance Anymore?

John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that big companies are hard to compete with. But he also showed how advantage isn’t exclusive to how big a company is. As you will see, big sites have disadvantages … Read more

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