Business these days is more effective and manipulative than ever. It is not a secret anymore. Almost every company’s marketing and sales team is getting on board with some crucial strategies to fill the void. With the advancement of technology and digitalization, the marketing team has created a revolution in their working process. Small businesses … Read more
Do you dream of relocating to the rolling hills of Tuscany? Working remotely from a Parisian cafe? Joining your workmates for a drink at a London pub at day’s end? Your aspirations of moving to Europe can become a reality. But you may be facing a big hurdle – how will you support yourself after … Read more
While there are many claims that this or that marketing strategy is the best, it is essential to remember that each business has its own set of promotion goals, having a clear understanding of these can help you determine which marketing tactics will work best for your small business. Using influencers can be an effective … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
Small business owners have a lot to juggle when it comes to managing their finances. It’s not as simple as simply avoiding debt, there are many other risks that they should be aware of in order to ensure the financial security and success of their businesses. In this article, we will discuss the biggest financial … Read more
SEO is an essential tool for small business owners. It can help them develop a stronger online presence and bypass competitors. However, finding affordable SEO services can be challenging. Look for a company that offers transparent pricing and is committed to providing quality results. Knowing what SEO strategies are best suited for your business is … Read more
When you hear the phrase “reputation management” your mind might conjure ideas of crisis talks and PR executives looking flustered. You might imagine boardrooms of busy lawyers and a stressed CEO. In reality, good reputation management starts long before – and hopefully in lieu of – any PR nightmares. Reputation management is about making sure … Read more
As a small business owner, there always seems to be too much work and too little time. You must manage various responsibilities, from staffing, payroll, marketing, and day-to-day operations. Imagine if you had an intelligent assistant who could handle these tasks and provide valuable insights and recommendations. This is the power of AI consulting. In … Read more
Do you know more people who have their own businesses or those who work for some businesses? Of course, you can have a circle full of entrepreneurs, but the majority of people still work as employees. Everybody knows that running a business can open a world of new opportunities and benefits. However, there are a … Read more
Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand is essential. Consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 290 million by 2027. If you’re … Read more
![How Small Business Owners Are Using AI [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/How-Small-Business-Owners-Are-Using-AI-Infographic.jpg "How Small Business Owners Are Using AI [Infographic]")
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To find out, Skynova surveyed 1,000 small business owners. Read the full article at MarketingProfs
This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own. High-quality media is a major component of your on-page SEO strategy. When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products … Read more
Managing employee performance is a crucial aspect of running a small business. While it may appear to be a difficult endeavor, it is critical to ensure that your staff is fulfilling their objectives and contributing to the success of your organization. The key to successful performance management is to establish clear targets, offer frequent evaluations, … Read more
“Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them noticed. Today, I’d like to celebrate with you by offering … Read more
Branding plays an important role in business growth. A cohesive, compelling brand can help grow your brand recognition and brand awareness. It can also feel overwhelming for many entrepreneurs, but it doesn’t have to. This guide will help you quickly get up to speed so you, too, can become an expert in brand building. Table … Read more
“Localism” – Miriam Ellis We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to find the exact image asset I want to illustrate the story of local businesses and local SEO. So, I decided to create my own asset, … Read more
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by … Read more
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode five here. Some businesses may be small … Read more
