Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized. Google Search Results Snippets A webpage displayed in the search engine results pages … Read more
Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO professionals, this new capability presents opportunities as well as concerns. The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search … Read more
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more
Google’s search snippets look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. “We’re making quoted searches better,” says Google Search software engineer Yonghao Jin in a blog post. Now, when you put quotes around a word or phrase in a query, the snippet will contain an … Read more
