Social Proof: The Golden Rules of Personal Branding

Social Proof: The Golden Rules of Personal Branding (According to Experts)

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing … Read more

Small Business Saturday 2022: Ideas for Your Social Media

How These Businesses are Posting for Small Business Saturday in 2022

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by … Read more

How to Create a Social Media Report [Free Template]

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for … Read more

9 Effective Social Media Optimization Tips for Marketers

Social Media Optimization

These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more

10 Easy Ways to Improve Your Social Media Content for Higher Engagement

Social Media Content

At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more

Effective Social Media Tactics To Boost Your Marketing Strategy

Social Media Tactics

Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. … Read more

Hootsuite Vs Sprout Social 2022- Which One Is Better And Why?

hootsuite vs sprout social

Hootsuite vs sprout social: which is better?  Choosing the best social media management tool is a hefty yet important task. These tools come with a whole pack of features and support different social media platforms.  It is hard to determine which one has an advantage over the other. Which one has a better dashboard, publishing, … Read more

Elon Musk Hints At New Social Media Site Amidst Feud With Twitter

Elon Musk Hints At New Social Media Site Amidst Feud With Twitter

On August 10, Elon Musk teased a bit about starting his own social media site X.com on Twitter. He used the microblogging platform Twitter to post about his plans as he replied to another user’s comment. In case you were wondering about the meaning behind X.com, it was the name of the domain associated with … Read more

Social Proof: Steph Smith on Personal Brand Building

Social Proof: Steph Smith on Intentionally Building a Personal Brand

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more

26 Best Social Media Apps to Help You Create Epic Social Media Content

24 Best Social Media Apps to Help You Create Epic Social Media Content

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands with the goal of inspiring anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social … Read more

Tips For Writing Social Media Interaction Posts That Get Noticed

Tips For Writing Social Media Interaction Posts That Get Noticed

Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 … Read more