Social Media Platforms Marketers Should Watch in 2023

Social Media Platforms Marketers Should Watch in 2023

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the … Read more

How to Create a Great Social Media Strategy Plan in 2023

How to Create a Great Social Media Strategy Plan in 2023

Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your online success … Read more

Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike.  From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced. It comes as no surprise that social media marketers are … Read more

How Sorority Rush Became Big Social Media Business

How Sorority Rush Became Big Social Media Business

Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in … Read more

How to Optimize Your Products & Services for Social Media Search

How to Optimize Your Products & Services for Social Media Search

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos.  @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show In HubSpot’s recent Consumer … Read more

Tennis is Back: How Social Media Gassed Up the 2023 US Open

Tennis is Back: How Social Media Gassed Up the 2023 US Open

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes … Read more

Are People Actually Shopping on Social Media? [New Data]

Are People Actually Shopping on Social Media? [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms … Read more

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more

Social Media Marketing: The Ultimate Guide

Social Media Marketing: The Ultimate Guide

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all … Read more

What does the future of decentralized social media mean for marketers?

What does the future of decentralized social media mean for marketers?

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it. But first, let’s define the concept of decentralized social media … Read more

Animating Your Social Media Strategy: How Animation Boosts Engagement And Reach

Animating Your Social Media Strategy: How Animation Boosts Engagement And Reach

In today’s fast-paced digital landscape, grabbing attention is more challenging than ever. Businesses need to utilize every tool in their arsenal to stand out and engage their audiences. Traditional social media posts—be it text or static images—are not always enough to capture the ever-wandering eyes of modern consumers. This is where the power of animation … Read more

L.L.Bean’s social team went off the grid: Here’s how you can do it, too

L.L.Bean’s social team went off the grid: Here’s how you can do it, too

What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This … Read more

11 Social Media Content Types And Examples

11 Social Media Content Types And Examples

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a wide variety of content types, features, and formats. This article will cover the top social … Read more

Social media employee training: A playbook to get everyone involved in extending your brand

Social media employee training: A playbook to get everyone involved in extending your brand

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business—extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation … Read more

7 enterprise reporting tips for social media marketers

7 enterprise reporting tips for social media marketers

The stakes are high when it comes to enterprise reporting. Because as your company scales, so does the scope of metrics your business monitors. Wrangling reporting at the enterprise level isn’t just about how much data you’re dealing with. In fact, there’s a much bigger challenge in how you communicate that data across departments. And … Read more

Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus

Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus

Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be … Read more

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