How Jess Hatzis Transformed frank body from a Social Sensation to a Global Skin Care Line

Jess hatzis frank body

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jess Hatzis, co-founder of frank body, about scaling frank body from an Instagram fad to a global beauty business. To read more, subscribe to the magazine. ————— There was no way they … Read more

Social Media SEO: 10 Social Media Strategies to Boost SEO

Social Media SEO: 10 Social Media Strategies to Boost SEO

Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify the results of each other. In this … Read more

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These tools can help you oversee your digital presence and distribute information to your audience. In this post, you’ll learn about the different types of social media aggregators … Read more

Can Social Media Help Me Improve My Melbourne-Based Business’s Local Seo?

Can Social Media Help Me Improve My Melbourne-Based Business’s Local Seo?

Every local business should be active on social media if they wish to remain competitive. However, the impact that social media can have on local SEO is often underestimated – largely because the connection between the two isn’t overly clear. To help clear things up a bit, we’re going to highlight just how your social … Read more

How to work with social media agencies (and where teams always go wrong)

How to work with social media agencies (and where teams always go wrong)

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for … Read more

The 12 Best Social Media Analytics Tools for Marketers in 2023

The 12 Best Social Media Analytics Tools for Marketers in 2023

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and … Read more

How Social Media Influenced Coachella

How Social Media Influenced Coachella

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just … Read more

17 International Social Media Platforms That Weren't Founded in the U.S.

17 International Social Media Platforms That Weren't Founded in the U.S.

Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience. Below, you’ll explore 17 of the most popular social media platforms around the globe, including TikTok’s origin platform — Douyin. The 17 … Read more

Maximizing Your Social Media Presence For Chiropractic Marketing

Social Media Presence

In today’s digital age, having a strong social media presence is crucial for any business to thrive, and chiropractic clinics are no exception. Social media provides a unique platform for chiropractors to connect with their patients and potential customers, share valuable information, and promote their services. In this article, we will explore some effective marketing … Read more

What You Need To Know About Building A Social Media Career

What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Social media is often glamorized, especially in the media — but what does it really take to kick … Read more

The Fastest Growing Social Media Platforms of 2023 [New Data]

The Fastest Growing Social Media Platforms of 2023 [New Data]

Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps … Read more

Social Media For Business – How Design & Aesthetics Matter

Social Media For Business

Once known as the tool to simply connect yourself with others, social media has come a long way. It is now one of the biggest marketing weapons for any business. Even before the mega launch of a business, having a social media presence can help you win brownie points with your new potential customers. Any … Read more

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your … Read more

Project management at Sprout Social: Growing always, in all ways

Project management at Sprout Social: Growing always, in all ways

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role … Read more

What Fragrances Grew In Popularity Due To The Power Of Social Media?

Fragrances

Social media has had a significant impact on the fragrance industry, with certain scents experiencing a surge in popularity thanks to influencers and online communities. These fragrances become cult beauty buys that gain reputation and credibility, very quickly. Parfumery is a luxury fragrance site that offers samples of all these ‘cult beauty buys’ for a … Read more

The Rise of Paid Verification on Social Media

The Rise of Paid Verification on Social Media

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began … Read more

Rachel Pregunta Turned Her Digital Nomad Lifestyle Into a Social Media Agency

Rachel pregunta digital nomad

The lifestyle of a digital nomad isn’t all it’s cracked up to be. Rachel Pregunta and her partner, Ruben Arribas, started traveling together in 2013 with whatever they could carry on their backs. They couch-hopped and stayed in hostels, always looking for the next opportunity to jump on a plane to a new destination. Pregunta, … Read more

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