When you turn on your laptop, your smartphone, or your desktop, the first thing that you see is the wallpaper on the background of the screen. Hence, if you customize your wallpaper, it can be quite appealing, and the best part is that there are many ways to do that. However, if you are looking … Read more
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to … Read more
As a founder, you’re inherently resourceful, especially when it comes to social media. You’re looking for user-friendly social media management tools to improve your content’s speed, creativity, and engagement. But you don’t have time to test what tools work and what don’t. You need results now. That’s where we come in. Below is a list … Read more
Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to social to AI and beyond – into one easy-to-digest post. This week’s top stories include an update to Google desktop search, Bing reaching new heights, … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming … Read more
Business growth is vital for the survival of any organization as it allows them to tap into more consumers and explore expansion opportunities, allowing them to generate more sales and revenue. And one of the excellent ways to achieve business growth is through social media marketing. Social media marketing refers to using various social media … Read more
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An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both … Read more
![Which Social Media Metrics Are Marketers Tracking? [New Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/social-media-metrics-2.jpgkeepProtocol.jpeg "Which Social Media Metrics Are Marketers Tracking? [New Research]")
Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting … Read more
Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. This demographic data is key to … Read more
The internet can be a powerful tool for connecting people around the world, but it can also be an environment where unhealthy relationships are formed and are proven to lead to an increased prevalence of depression in teens. For teenagers, it is essential to have a healthy and balanced relationship with social media platforms so … Read more
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more
![The Types of Content on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/social-content-data.pngkeepProtocol.png "The Types of Content on Social Media [New Data]")
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide … Read more
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social … Read more
Social media is widespread, and mainstream platforms have billions of active daily users. This has prompted business owners to explore the possibility of generating leads there. However, some are still skeptical about whether spending money on social media ads will give them a worthwhile return on investment. Social media marketing is worth it if appropriately … Read more
The content that rises to the top on Google search and on various social media platforms is determined by algorithms. However, not all algorithms are the same. Google’s algorithm prioritizes certain signals and each of the major social platforms has its own algorithm that prioritizes its own signals. Although the exact makeup of the different … Read more
From snapping selfies with friends to tagging favorite brands in our Stories, social media has become a large part of our everyday lives. Consumers expect brands to have an active online presence and the ability to answer any questions they have fast. But a poorly timed or worded social post could harm your brand reputation. … Read more
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no … Read more
