How Google Blends Search, Social, Local, Shopping, AI, And Ads

How Google Blends Search, Social, Local, Shopping, AI, And Ads

Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more

15 social media monitoring tools you need in 2024

15 social media monitoring tools you need in 2024

Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will depend on how effectively it can use social data and insights to … Read more

How to create a social media style guide: 10 things to include

How to create a social media style guide: 10 things to include

Social media is where brands and people want to see and be seen. It’s where you establish a community of raving fans, a voice unique to your brand and an identity that’s unmistakably yours. While you might take a more experimental and casual approach to your social media presence at first, the top brands on … Read more

AI Deepfakes Are Likely To Impact U.S. Presidential Election In Absence Of Social Media Guardrails

AI Deepfakes Are Likely To Impact U.S. Presidential Election In Absence Of Social Media Guardrails

It has been around three years since the violent attacks by a pro-Trump mob shook the U.S. Capitol in the claim of false election procedures. There were allegations about dead people casting their votes, suitcases being filled with false ballot papers, and ballot dumps at night. After three years, similar allegations return with the U.S. … Read more

Social Media Mindfulness: Building A Positive Online Presence

Social Media Mindfulness: Building A Positive Online Presence

People, in general, tend to place more importance on the negative. This is called negativity bias, and it’s thought that the brain developed this feature because our human ancestors needed to make a priority of recognizing and remembering predators and natural hazards. While the predisposition to notice the negative facilitated human survival in difficult environments, … Read more

How Gen Z Are Using Social Media (Festive Flashback)

How Gen Z Are Using Social Media (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

12 Social Media Experts Offer Their Predictions For 2024

12 Social Media Experts Offer Their Predictions For 2024

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more

How Can You Boost Social Media Exposure For Your Adventure Experience Website

Boost Social Media Exposure

If you are running an adventure experience website, you know how important it is to attract and engage your potential customers. You want to showcase the amazing and thrilling experiences that you offer, such as flying, skydiving, bungee jumping, or ziplining. You want to convince them that your website is the best place to book … Read more

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of … Read more

The Dark Side Of Social Media: Addressing Cyberbullying In Essays

The Dark Side Of Social Media: Addressing Cyberbullying In Essays

Social media benefits society and students by increasing connectivity. It offers the freedom of sharing ideas where users express themselves without fear. It supports collaboration among students and is a tool that enhances learning. Social media has a dark side since it can be destructive. The channels may expose young people to inappropriate content. One … Read more

Stock Markets and Social Media? Absolutely!

Stock Markets and Social Media? Absolutely!

This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One recent report valued the industry at a whopping $231 billion. It’s … Read more

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more

12 Social Media Experts Offer Their Predictions For 2024

12 Social Media Experts Offer Their Predictions For 2024

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more

Social media customer service statistics to know in 2024

Social media customer service statistics to know in 2024

What does it mean to have exceptional customer service? Automated phone systems? Chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When they’re facing a problem, customers don’t want to click through a series of … Read more

Social Media: A Catalyst For Legal Change In Consumer Rights

Consumer Rights

Imagine a world where your voice, amplified through social media, has the power to drive legal reforms and champion consumer rights. This isn’t a futuristic scenario; it’s happening right now. In this article, we’re diving deep into the significant role social media plays in shaping and influencing legal changes, particularly in the realm of consumer … Read more

Inside the Social Platform: The Design Choices That Could Help Threads Stay Viral (& What Could’ve Inspired Them)

Inside the Social Platform: The Design Choices That Could Help Threads Stay Viral (& What Could’ve Inspired Them)

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what … Read more

Expert Interview: The Rise Of Social Conversational Marketing & Click-To-Message Adverts

Click-To-Message Adverts

Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more

Social media target audience: How to find and engage yours

Social media target audience: How to find and engage yours

Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content out there and hoping for the best. When you have a clear idea of who your audience is, you’ll run more relevant campaigns that resonate. Here’s a comprehensive guide on what a target audience is, … Read more

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