If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers … Read more
Social media is a constantly shifting sea of change. And at the helm of the ship navigating these tides are agile social teams. From changing best practices to new content formats, every new year (or sometimes new week) holds learnings, opportunities and experiments for social teams. To prepare for 2024, we gathered key social media … Read more
Last Updated: November 21, 2023 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. To simplify marketers’ efforts, we created a complete guide of every single … Read more
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per … Read more
A lawsuit accusing social media companies of intentionally harming children through addictive platform designs is allowed to advance, a federal court ruled today. Brought on behalf of hundreds of minors across the U.S., the consolidated lawsuit alleges companies including Meta, Snap, TikTok, and YouTube specifically designed their platforms to “hook” young users, leading to mental … Read more
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks surface content could reduce partisan divisions and lead to more positive interactions. The study was conducted by a team led by University of Amsterdam professor … Read more
TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve. For example, you might be wondering how to integrate it into your social strategy in a way that fits … Read more
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly … Read more
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both … Read more
Social media is integral to our daily lives. With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. And social media users have grown to trust and rely on … Read more
Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across a variety of social platforms. But while the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of … Read more
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or … Read more
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do … Read more
A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped in using these apps primarily because they fear missing out if they don’t participate. Online Experiment Surveys 1,000 College Students Researchers at the University of … Read more
![20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/20-Experts-Share-Insights-2024-Strategies-For-Social-Media-%E2%80%93.jpg "20+ Experts Share Insights: 2024 Strategies For Social Media –")
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! social media has changed, and still is changing, public relations. Some companies might overlook social media’s importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor … Read more
Recently, I set an iPhone time limit on my social media use to “45 minutes.” I figured 45 minutes would be more than enough. Almost an hour? Between working at HubSpot, catching up with friends, and attending exercise classes, 45 minutes would be plenty of social media consumption. Unfortunately, I learned quickly that I spend … Read more
