The importance of social media marketing: 7 stats that prove social’s role in business success

The importance of social media marketing: 7 stats that prove social’s role in business success

Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and with good reason. As consumers spend more time on social media, the channel offers unparalleled … Read more

Lost in translation: Upleveling Sprout Social’s localization system

Lost in translation: Upleveling Sprout Social’s localization system

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we … Read more

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