Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this … Read more
BigQuery has a number of advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. It lets you process billions of rows in seconds, enabling deep analysis across massive datasets. This is a step up from Google Search Console, which only allows you to export 1,000 … Read more
Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across a variety of social platforms. But while the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of … Read more
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more
![Why You Still Need SMS Marketing & How to Get Started [+Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/Why-you-need-sms-marketing.webpkeepProtocol.webp "Why You Still Need SMS Marketing & How to Get")
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per … Read more
In 2023, Amazon will remain one of the best e-commerce platforms (especially for those new to the e-commerce game). With 54% of all e-commerce searches taking place on the platform, it’s by far the largest product search engine. Algorithmically, it’s much easier to gain traction on the platform quickly, and the ability to offer two-day … Read more
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate … Read more
We talk about failure like it’s normal for entrepreneurs—which it is—but just because you fail doesn’t mean it’s not painful. And the bigger the failure, the harder it is to bounce back. April Scott started a clothing business six years ago and shut it down because she could barely make a sale. But her desire … Read more
It’s not typical for real-world jobs to be associated with fun. However, a career in game development was lucky enough to qualify for being exciting, rewarding, and bankable. The competition is high though, followed by a wide range of skills necessary for this area. According to a report by Developer Nation, there were 26.8 million … Read more
Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think it would be a good social network for marketing to customers, it seems that’s not the case any more and now I’m wondering is it too late for me to start from scratch on TikTok? If not, … Read more
