As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?” So I sat down with … Read more
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics … Read more
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — … Read more
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website … Read more
Way back in late 2022, generative AI burst into the mainstream, with many people thinking it would quickly wipe out most jobs and we would all be quickly serving our robot overlords. And sure, that hasn’t quite happened (yet!), but there are several ways that generative AI can be used to help startup business owners … Read more
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges. Most marketing guidance centers on the perspectives of brands that are already established or … Read more
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” … Read more
AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their … Read more
There’s a lot you can do on your own these days. Heck, people are starting businesses with AI as their co-founder. But nothing will replace the advice of flesh and blood startup entreprenuers that have been there. We’re all about learning from the best to become the best. So, we asked five startup entrepreneurs who … Read more
Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration between the two companies in advancing next-generation AI technology. Strengthening AI Capabilities With Collaboration Under the agreement, Amazon Web Services (AWS) will become Anthropic’s primary … Read more
“What startup strategy should I be using?” – Every entrepreneur ever. Every entrepreneur in history has tried to answer this question in one way or another. Trying to find the most innovative business model, method or strategy to achieve maximum success. But has anyone found that true strategy which will guarantee success? The short answer? … Read more
In the dynamic world of startups, entrepreneurs face many challenges to bring their visions to reality. One such challenge, often overlooked but undeniably crucial, is the art and science of local SEO. The concept entails optimizing a startup’s online presence to rank higher on search engines, attracting a more substantial local audience. In an age … Read more
A journey of a thousand miles begins with a single step, but that step is far from easy. Every day, thousands of entrepreneurs around the world take the leap—but millions of would-be entrepreneurs don’t. What’s keeping them from starting their entrepreneurial journey? They don’t know where to begin, they don’t know how to start a … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Suneera Madhani, founder and CEO of Stax payments, about how she turned a rejected pitch into a unicorn startup. To read more, subscribe to the magazine. ————— On a clear and comfortably … Read more
Want to become a world-class rock climber? Watch Alex Honnold. Looking to become the next President of the United States? Study about Barack Obama. Want to become a successful entrepreneur? Learn from Arianna Huffington and Gary Vaynerchuk. While you can kick back, relax, and watch YouTube videos and Netflix documentaries about these masters of their … Read more
Your brilliant idea has no startup funding to back it up. Sound familiar? Maybe you’ve chosen the right business model, locked down a co-founder, and drawn up a goal pyramid to outline your first steps. But there’s still that one big problem: you lack funding. You need to learn your best options on how to … Read more
Many aspiring business owners don’t know where to get started. They have a vision, but thinking about marketing, hiring, product development, and more can become overwhelming. In most cases, the best place to start is crunching the numbers—determining your business startup costs. Without a budget, you can’t make good decisions, and you can’t make a … Read more
Outdoor advertisements such as posters and billboards are a great way to grow your new business. Here are six ways Out of Home (OOH) advertising can benefit your start-up. 6 Causes To Utilize OOH Advertising For Start-up 1: OOH Adverts Are Eye-Catching A well-designed OOH advert attracts attention from passers-by. Seeing an advert while out … Read more
