My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote … Read more
![47 B2B Marketing Stats to Know This Year [+HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/b2b-marketing-stats.pngkeepProtocol.png "47 B2B Marketing Stats to Know This Year [+HubSpot Data]")
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no … Read more
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents … Read more
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. If you’re still hesitant, … Read more
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or … Read more
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate … Read more
![SaaS Stats You Need to Know in 2023 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/SaaS-Stats-You-Need-to-Know-in-2023-Infographic.jpg "SaaS Stats You Need to Know in 2023 [Infographic]")
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That’s just one of the stats covered in this infographic from Vena. Read the full article at MarketingProfs
![22 Facebook Stats to Know in 2023 [+HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/Untitled-design-8-1.jpgkeepProtocol.jpeg "22 Facebook Stats to Know in 2023 [+HubSpot Data]")
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. … Read more
![The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-search-in-changing.jpgkeepProtocol.jpeg "The Way People Search the Web is Changing: 4 Stats")
Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms … Read more
In six months since Bing and Edge’s reinvention, Microsoft reports staggering user engagement with over one billion Bing AI chats and 750 million images generated. Additionally, Edge has seen nine consecutive quarters of growth, demonstrating its capacity to deliver high-quality artificial intelligence experiences to users worldwide. AI-Generated Images And Chat History Microsoft’s novel introduction of … Read more
Online shopping has gone social. Imagine scrolling through Instagram, finding something you love. You complete your purchase all within the app and avoid navigating to a product landing page. That’s the exact type of experience social commerce offers. It simplifies the purchase journey by eliminating extra steps and makes consumers more likely to complete their purchases. … Read more
![The State of Content Marketing in 2023 [Stats & Trends to Watch]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/the-state-of-content-marketing-2023.jpgkeepProtocol.jpeg "The State of Content Marketing in 2023 [Stats & Trends")
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media — such as social media, … Read more
Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose of key app metrics. As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I’m fairly certain that this platform will … Read more
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything … Read more
