In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. … Read more
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages. Source link
It’s been decades since online sales went from a novelty to a major component to modern business success. Did you know Amazon launched in 1995? Sure, this was Bezos running a bookshop in his garage and not the space-loving multi-billionaire we know today, but still! A few years after Amazon hit the web, the ecommerce … Read more
“Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time. After all, video seems like a great way to up the subscriber experience. But can you actually put video in email? And should you? It depends. Which seems like the … Read more
The entrepreneurial spirit burns bright in many hearts, fueled by the desire to forge their own path, build something meaningful, and make a difference. But turning that spark into a roaring business takes more than just passion. It requires a clear vision, strategic planning, and unwavering dedication. If you’re ready to embark on the exciting … Read more
Got talent and tunes but struggling to get noticed? Relax, here’s a valuable guide to help you promote your music with strategic proficiency. This strategic manual is designed to guide you through nine vital steps to promote your music. We’ll cover everything from crafting a distinctive brand to connecting with your audience, cross-pollinating with fellow … Read more
Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common mistakes that lead to misunderstandings. How To Understand Google Patents Before starting to read a patent it’s important to understand how to read the patents. … Read more
In the constantly evolving landscape of technology, the role of a data scientist has become increasingly pivotal, shaping how organizations harness the power of data for informed decision-making. As we enter 2024, the demand for professionals with skills in data science is increasing. It creates new opportunities to start the journey to become a good … Read more
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, … Read more
Whether I’m walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes. There’s no denying the popularity and convenience of the QR … Read more
Headless content management systems (CMS) are on the rise, quickly being adopted by huge brands like IKEA, Nike, and National Geographic. There are tons of options out there, and it’s more likely than not that, as an SEO pro, you’ll have to work with one in the future. This comes with some advantages, like being … Read more
11There are certain things that are optional for entrepreneurs. For example, you might consider creating a tagline for your business, adding another van to your fleet, or putting together an ad to run during the Super Bowl. These are options that could potentially bring benefits, but aren’t universally known as smash hits for all businesses. … Read more
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are … Read more
Are you tired of the monotony of the 9-5 grind? Always working to someone else’s schedule, often getting pigeonholed into similar, uninspiring projects and tasks? Do you sometimes wish you could take your skills and creativity, and take them to a position where you are able to thrive and inspire? Your skills could be a … Read more
Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more
![How to Create a 5-Year Plan You'll Actually Stick To [In 4 Steps]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/5-year-plan-hero.webpkeepProtocol.webp "How to Create a 5-Year Plan You'll Actually Stick To")
One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“ When it’s coming from a hiring manager, we usually have an answer ready. When it comes to your personal life, do you have a five-year plan? In the most stressful times in my life, planning brings me … Read more
