You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no … Read more
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the practical barriers that can get in the way of … Read more
In the digital marketing realm, grasping your audience’s preferences and behaviors demands a deep dive into search insights – it’s about decoding their likes and habits from the intel you’ve gathered. By tapping into these insights for your branding, you’re gonna make sure that not only does your brand story hit home with the people … Read more
Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track. Brands rely on Stories to stay front-and-center in followers’ feeds. Stories are also among Instagram’s most popular and engaged-with features. From content formats to messaging and more, Stories are a goldmine of marketing … Read more
Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story. Source link
Are you using Instagram for a while now, then you would know that Instagram reels are a very popular way of creating video content. Instagram reels were made as a rival to the video content platform TikTok. Just like TikTok, here you can make video content from 15 seconds up to 1 minute long. To … Read more
This article is provided by the tech team at Host Merchant Services, the top-rated credit card processor, to assist customers with e-commerce merchant services who market on social media. As Instagram continues to grow, more users are taking advantage of its story feature. While the traditional Instagram post is still a great way to share … Read more
![Leveraging WordPress To Tell Your Brand's Story [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Leveraging-WordPress-To-Tell-Your-Brands-Story-Podcast.jpg "Leveraging WordPress To Tell Your Brand's Story [Podcast]")
Unlocking Your Brand’s Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand’s narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress’s growth and economy and provides … Read more
![How to Tell a Compelling Brand Story [Guide + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-story.jpgkeepProtocol.jpeg "How to Tell a Compelling Brand Story [Guide + Examples]")
Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story. However, since marketers spend a lot of time optimizing content for algorithms, it can be challenging to flex your creative storytelling muscles. In this post, we’ve created a guide about … Read more
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories, you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on … Read more
Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? … Read more
