You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no … Read more
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with … Read more
How many episodes of Shark Tank have you watched where the contestants are faced with the questions, “But what’s your USP?”, “Why should I choose your brand?” Their answer will normally begin with a story. The origin story normally pulls at The Shark’s heartstrings, makes them reflect on their values, needs and desires or makes … Read more
Your comments and likes are up month over month and your new campaign hashtag has been used over 1,000 times, but what do those numbers mean? How do they impact your business? And, once you figure out the impact, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. Discerning … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
Compelling websites turn visitors into customers, but what’s their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual storytelling. It can engage people, hold their attention, and make them actually want to do business with you. That’s why it’s in every marketing professional’s best interest to master such … Read more
I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in. When I think about storytelling in business, my mind goes … Read more
![Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Content-Brand-Storytelling-Be-A-Better-Brand-Storyteller-Podcast.jpg "Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast]")
Learn To Communicate Your Brand Effectively In the world of SEO, search marketing, and content marketing, it’s becoming clear that getting a solid grip on the customer’s needs, desires, and lifestyle is equally essential to building your brand’s unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on … Read more
