Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of … Read more
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? … Read more
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. You give the ad a click, and enter your email to subscribe. That publisher has aced everything up until that point with: … Read more
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally, with a market size of $250 billion. By 2027, … Read more
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and … Read more
Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking … Read more
