What Is Marketing Strategy? A Brief Introduction

What Is Marketing Strategy? A Brief Introduction

“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and … Read more

Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]

Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]

What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy must be focused on your customers for this to work. This is the key to getting new prospects and distinguishing your brand in a cluttered … Read more

How SaaS Website Development Can Boost Your Branding Strategy

Branding Strategy

The software as a service (SaaS) business model started at the end of the 20th century; since then, the software subscription sector has grown by leaps and bounds. Today, SaaS is among the fastest-growing sectors in the tech industry. The past seven years have seen SaaS grow by an estimated 500%. Globally, the SaaS market … Read more

10 Shopify Store Examples To Inspire Your Ecommerce Strategy

10 Shopify Store Examples To Inspire Your Ecommerce Strategy

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve. A Shopify store is not only the way you present your product to your … Read more

Personalization in Email Marketing Has to Include Strategy  – Litmus

Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more

How To Launch An Effective Multichannel Marketing Strategy

multichannel marketing strategy

Now marketing strategies are becoming a versatile area.No longer people are only using the single banner or placard tactics. Instead, consumers are using various types of platforms. And to reach that number of audiences, brands are also starting to apply different multichannel marketing strategies. Let’s have a look at the multichannel marketing strategy definition first. … Read more

Top 6 Ways to Optimize Your Facebook Strategy for Leads | Expert Guide | 2022

Facebook Strategy

Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more

Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)

Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)

Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

Hassan Bash I’m the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi / American, and that helps me understand the different demographics in the world. I have studied NLP stands for Neuro-Linguistic Programming, a pseudoscientific approach to communication, personal development, and … Read more

The Ultimate Content Marketing Strategy for Startups

Content marketing graphic

Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s … Read more

2022 SERP Feature Trends & Tips For A Better SEO Strategy

2022 SERP Feature Trends & Tips For A Better SEO Strategy

Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more