Designing The Content Marketing Strategy Measurement

Designing The Content Marketing Strategy Measurement

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math. The bad news is that none of these tools will … Read more

Marketing Strategy – Market Research for B2B Marketing Success

Imagine you’re a chef, and you’ve just created a new dish. You think it’s a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go out and ask your diners what they think. The same principle applies to B2B marketing: You … Read more

How to Create a Great Social Media Strategy Plan in 2023

Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your online success … Read more

Starting Your SEO Campaign With Strategy Development

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings and traffic. While many marketers are familiar with basic SEO tactics, not all understand the … Read more

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success.  But crafting compelling content is only half the battle – if you really want to stay ahead of the curve, measuring content performance is equally (if not more) important. So how do … Read more

The Three Pillars Of Content Marketing Strategy

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the first in a series of three on Search Engine Journal that delve deeper into the concepts discussed in the book. We’re also excited to announce … Read more

8 Steps to Create a Complete Marketing Strategy in 2023

Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. A marketing strategy is especially critical if you want to use the highest ROI trends for 2023: short video, influencer marketing, and branded social media. To get powerful results, you must carefully … Read more

Animating Your Social Media Strategy: How Animation Boosts Engagement And Reach

In today’s fast-paced digital landscape, grabbing attention is more challenging than ever. Businesses need to utilize every tool in their arsenal to stand out and engage their audiences. Traditional social media posts—be it text or static images—are not always enough to capture the ever-wandering eyes of modern consumers. This is where the power of animation … Read more

How to Create an SEO Strategy for 2023 [Template Included]

Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing a … Read more

How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it. Mass-market, English-only campaigns cost a ton of … Read more

How Business Strategy Helped This Creator Grow on TikTok

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other … Read more

Word of Mouth Marketing: The Untapped Strategy That Never Fails

This summer, the launch of Threads, a new text-based social media platform, set off another gold rush for creators, marketers, and early adopters lusting for another channel to force hockey-stick growth. Threads, created by Instagram (well, technically, Meta, the social platform turned conglomerate formally known as Facebook), is essentially a cloned early version of Twitter … Read more

8 Ways To Supercharge Your Alt Text SEO Strategy 

Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you make your alt text … Read more

12 ChatGPT Tips to Boost Your Content Marketing Strategy

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.  You may … Read more

How To Create A B2B Content Strategy For YouTube [Podcast]

Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more

How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO

It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with the Bing plugin. Google launched and improved its own AI chatbot, Bard. Everyone talks about … Read more

5 Ways Marketing Strategy Will Set You Free

Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting.  You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more

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