A Revolutionary New Way to Look at Content Marketing Strategy

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does … Read more

Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy

The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more

Effective Social Media Tactics To Boost Your Marketing Strategy

Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more

3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The … Read more

What Is Marketing Strategy? A Brief Introduction

“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and … Read more

Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]

What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy must be focused on your customers for this to work. This is the key to getting new prospects and distinguishing your brand in a cluttered … Read more

How SaaS Website Development Can Boost Your Branding Strategy

The software as a service (SaaS) business model started at the end of the 20th century; since then, the software subscription sector has grown by leaps and bounds. Today, SaaS is among the fastest-growing sectors in the tech industry. The past seven years have seen SaaS grow by an estimated 500%. Globally, the SaaS market … Read more

10 Shopify Store Examples To Inspire Your Ecommerce Strategy

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve. A Shopify store is not only the way you present your product to your … Read more

Personalization in Email Marketing Has to Include Strategy  – Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more

How To Launch An Effective Multichannel Marketing Strategy

Now marketing strategies are becoming a versatile area.No longer people are only using the single banner or placard tactics. Instead, consumers are using various types of platforms. And to reach that number of audiences, brands are also starting to apply different multichannel marketing strategies. Let’s have a look at the multichannel marketing strategy definition first. … Read more

Top 6 Ways to Optimize Your Facebook Strategy for Leads | Expert Guide | 2022

Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more

Best Social Media Marketing Strategy for Ecommerce Businesses (Strategies + Examples)

Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

Hassan Bash I’m the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi / American, and that helps me understand the different demographics in the world. I have studied NLP stands for Neuro-Linguistic Programming, a pseudoscientific approach to communication, personal development, and … Read more

Exit mobile version