An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both … Read more
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more
As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly … Read more
LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here … Read more
Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does … Read more
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more
Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The … Read more
“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more
Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the growth they are looking for. On August 10, I moderated a webinar by Matt Salzl, … Read more
The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and … Read more
![Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/08/featured-1-62f3c8cb4a1c4-sej.jpg "Level Up Your Content Strategy – 5 Steps to SEO")
What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy must be focused on your customers for this to work. This is the key to getting new prospects and distinguishing your brand in a cluttered … Read more
The software as a service (SaaS) business model started at the end of the 20th century; since then, the software subscription sector has grown by leaps and bounds. Today, SaaS is among the fastest-growing sectors in the tech industry. The past seven years have seen SaaS grow by an estimated 500%. Globally, the SaaS market … Read more
![Schema Strategy - How To Get More From The SERPs [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/07/sejshow-featured-image-ep279-62e1aa1adabea-sej.jpg "Schema Strategy - How To Get More From The SERPs")
Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what … Read more
You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve. A Shopify store is not only the way you present your product to your … Read more
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more
Now marketing strategies are becoming a versatile area.No longer people are only using the single banner or placard tactics. Instead, consumers are using various types of platforms. And to reach that number of audiences, brands are also starting to apply different multichannel marketing strategies. Let’s have a look at the multichannel marketing strategy definition first. … Read more
Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more
