Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered

Illustration of a man being launched from a large, trophy-like cannon under the watch of three observing women, conveying a metaphorical "Ad Strength" workplace scenario.

Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t), and how to think about it in your accounts. Like almost everything in paid advertising, there’s nuance to Ad Strength. No, it’s not … Read more

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