Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more
Google updated the structured data documentation for the Structured Data Carousels (beta) that show rich results for qualifying topics. The new documentation clarifies specific requirements and makes it more explicit that the rich results features are limited to a single geographic area. Structured Data Carousels (beta) Carousels Structured Data (beta) enables web publishers that aggregate … Read more
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively. Source link
Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New Structured Data Property A structured data Type is an entity or a concept (like EatAction or DrugCost). Some common structured data Types most people are … Read more
Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended. SpecialAnnouncement Structured Data The SpecialAnnouncement structured data was created by Schema.org in March 2020 as a way to communicate special announcements that are specifically related to Covid-19. In fact, … Read more
Google updated their job posting structured data guidance in order to change the requirements of how to best keep Google notified of new webpages and changes to existing webpages. Google Job Posting Structured Data Guidance Google’s job posting structured data guidance is designed to help publishers become eligible for enhanced visibility in Google Search results … Read more
Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type. Both changes affect how Google interprets information related to users who are posting comments in a forum. It’s additionally of interest because it shows how … Read more
Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information from web forums. These updates also impact how content from forums and personal profiles appears in search results. Lastly, Google announced new reporting capabilities for … Read more
Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more
Google updated the structured data related to the Video features rich results shown in Google search with new recommendations that influence the date and time the video was published. VideoObject Structured Data Type Changes The VideoObject structured data type is used by Google for displaying various kinds of rich results in Google Search, Google Discover, … Read more
Google announced that it’s okay to merge two kinds of Schema.org structured data now and that it will validate at the major structured data validators. Now your choices aren’t restricted to exclusively using JSON-LD or Microdata structured data. It’s unclear if RDFa is included although it’s said to validate. Syntax Graph Merge Aleyda Solis tweeted … Read more
Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes. Vehicle listing structured data lets car dealerships display their for-sale … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing experiences. Merchant Listing Experiences The update applies to a set of rich results that are exclusive to merchants that’s called the merchant listing experiences. Examples … Read more
Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how Google interprets structured data and whether it’s better to combine structured data or two separate them out. Combining multiple structured data is called nesting. … Read more
Google updated the Course structured data requirements for appearing in the Course rich results. Failure to follow the guidelines may result in not qualifying for the rich result. While the added requirement is not new, it was previously missing from the Course structured data requirements page. Course Structured Data The Schema structured data for courses … Read more
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown … Read more
