One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To our knowledge, no other independent usability study has explored a major web platform at this scale. AI changes everything, and search is at the forefront. … Read more
A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market dominance. The research, published by the National Bureau of Economic Research, suggests Google’s market share isn’t just because it’s better. Many users haven’t tried alternatives. … Read more
A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links. The LinkedIn study by Metricool analyzed nearly 48,000 company pages over three years. The findings give marketers solid data to rethink their LinkedIn strategies. Link … Read more
Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates. AI Overviews Are Affecting … Read more
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research, conducted over 12 weeks by XFunnel, looked at which … Read more
With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose. The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos. With nearly every tech company offering an … Read more
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business … Read more
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the top three for competitive non-local keywords across ten industries. Authored by Chinasa Ferderick and Felix Johnson, the study offers insights for businesses aiming to improve … Read more
A recent analysis by xfunnel.ai examines citation patterns across major AI search engines. The findings provide new insight into how these tools reference web content in their responses. Here are the must-know highlights from the report. Citation Frequency Differs By Platform Researchers submitted questions across different buyer journey stages and tracked how the AI platforms … Read more
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands in Norway, Denmark, Sweden, and Finland and compared TikTok’s performance with other media channels. Dentsu found: “With a short-term ROI of … Read more
![Surprising Review Stats To Feed Your Local Strategy [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Surprising-Review-Stats-To-Feed-Your-Local-Strategy-Study.png "Surprising Review Stats To Feed Your Local Strategy [Study]")
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews, … Read more
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands like BBC are losing control of their content. The problem is industry-wide, affecting all major AI platforms. The problem is industry-wide, affecting all major AI platforms. … Read more
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles (remember the Messy Middle) faster and are closer to a purchase intent when they click on an outgoing link.* But I couldn’t prove it at … Read more
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media. Younger, male, and educated populations show the most trust in AI. Most prefer human-created content over AI-generated material, especially in journalism. Source link
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features. Source link
There’s a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks… But even these smart tactics don’t guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. … Read more
![Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Does-Google-Favor-UGC-Reddit-Leads-In-Search-Growth-STUDY.jpg "Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]")
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s … Read more
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more
