There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions … Read more
This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And that means a big investment in Super Bowl ads from the big brands. So, which brands used social video sites effectively to amplify their TV … Read more
To be an entrepreneur you have to be someone special. By their very nature, successful entrepreneurs have to be different, separate from the status quo, if they want to create change. To other people you’ll seem crazy, because who in their right mind would want to subject themselves to all the trials and tribulations of being … Read more
Going viral on TikTok is one of the key factors if you want to grow as a course creator. After some time on TikTok, I realized I had to go viral if I needed to reach and communicate my business ideas to other female entrepreneurs. However, on a business standpoint, the ultimate goal is NOT … Read more
Twitter has been an amazing platform for content creators and small business owners to build community, showcase their work and knowledge, and express distinct viewpoints. In our series, Social Proof, we’ve spoken to content creators who’ve literally built their careers by tweeting about their interests and passions. And the power of Twitter can be leveraged … Read more
One of the reasons SEO is such an exciting space is that we’re constantly being challenged to innovate. But that doesn’t mean you need to reinvent the wheel. That just isn’t scalable – especially not at the enterprise level. You need to keep proven tactics in your back pocket that you can adapt and modify … Read more
Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell Google what content is the most important. Breadcrumb Navigation In children’s stories a protagonist may venture into a forest and leave behind a trail … Read more
