Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was … Read more
Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. Often, clickbait headlines are highly sensationalized, spammy, and all-around misleading. But they do work. Why … Read more
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that … Read more
