Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and … Read more
The seismic shift in digital systems has revolutionized the way we transact and manage our finances, paving the way for a future dominated by innovative technologies and unprecedented convenience. In this blog post, we will explore three key aspects driving this fintech revolution: the rise of digital payments, the emergence of blockchain and cryptocurrencies, and … Read more
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also … Read more
Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to … Read more
I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn … Read more
Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we … Read more
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. This update aims to enhance the search engine’s ability to identify content created from a personal or expert point of view, thus improving the search experience for users. Enhancing Search Results With Unique Expertise The helpful content … Read more
Google reminds shoppers and merchants that it has several tools to establish consumer trust. In a recent blog post, Google highlights three key ways it helps people shop safely. 1. Automated Vetting Process One of the main ways Google ensures shopper safety is through its automated vetting process. Before a product or merchant can list … Read more
There comes a moment in every startup life that you have to move forward. You will understand that you cannot continue with the startup as a side hustle. You are at a point where you will need to launch products or services to survive. When you have reached this phase, what is the first thing … Read more
Restaurant owners are not just owners who are running a business. They wear many hats. Managing food orders, handling customers’ complaints, and looking after business finances are just to name a few. Balancing every responsibility can make it difficult for them to ensure effective payroll services. In fact, you might not be taking any decisions … Read more
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings. It’s an area we want to get right. In this article, we will use Wikipedia data to build topic clusters and recommender systems with Python … Read more
