Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started. Source link
Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element communicates metadata. Metadata is machine … Read more
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis identifies potential violations of EU data protection law. There are many troubling revelations including that server-side GTM “obstructs compliance auditing endeavors from regulators, data protection … Read more
Meta keywords is a tag that allows you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there is any connection between meta keywords and improved Google rankings. The Claim: Meta Keywords Are A Ranking Factor What are meta … Read more
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag management solutions, let’s go … Read more
Are you struggling to know about the Google tag manager? If you own an e-commerce business or a website, it is natural that you would have come across this phrase a lot. However, still, most of you need clarification as to exactly what is Google tag manager? Well, to be precise, a tag manager is … Read more
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll … Read more
Google updated the Search Central guidelines for controlling how it displays title tags in search. The update didn’t change the guidance itself, but it did make it substantially more straightforward and removed multiple ambiguities in the wording that made it difficult to understand. Google Changes Title Tags Title tags are meta elements whose purpose is … Read more
Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. Without the correct … Read more
Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. Source link
