Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of certainty. If we know the outcome of a given activity before we perform that activity, we’re in optimization territory. For example, if you’ve discovered a … Read more
Melissa Clayton is the founder and CEO of motherhood jewelry brand Tiny Tags. She is a former CPA who is passionate about entrepreneurship and motherhood and is committed to sharing the lessons she has learned along the way with other women. As of 2022, Melissa has grown Tiny Tags to a multi-million dollar business without … Read more
This week’s Ask An SEO question comes from Syed in Kerala, India, who writes: “Should we use tags for blog posts? Do blog tags help SEO?” Thanks for the awesome question, Syed! I get this a lot, especially when speaking at influencer and blogging conferences. The answer, in almost every case, is no. Do not use … Read more
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An SEO professional, who’s working on a website that reports on currencies, asks Mueller if he should include dates … Read more
